NCSC
Scamathon
NCSC
Scamathon
$3.8 million. That’s the amount New Zealanders unwittingly give to cyber scammers every single week. And they take it from us by preying on our kindness, our generosity, our human nature.
To show the scale of this unfortunate display of collective generosity, National Cyber Security Centre’s annual Cyber Smart Week riffed off the ultimate donation mechanic: the Telethon. Wrapping the sinister scale of this issue behind a sickly sweet veneer. Darkly highlighting how scammers prey on our willingness to give, give, give.
The scammy spectacle played out over the course of a week, taking over broadcast, social feeds, digital and outdoor. Each day saw the release of more all-singing, all-dancing, all-scamming content, as Scammers appealed from the bottom of their heartless hearts to help them reach their goal. Dynamic tickers across digital and outdoor ticked up every single second, tracking their progress in real time.
Scamathon became an unmissable event, and an unmissable message. Getting more people engaged with Cyber Smart Week than ever. Leading a record number of business partners to share NCSC's cyber smart tips across their channels. And encouraging 62% of our audience to take action to protect themselves online.
Tourism New Zealand
Good Morning World
Tourism New Zealand
Do Something New, New Zealand
Comms Collective
The Inclusive Code
CERT NZ
EXPOSED
