Special was born right here in Aotearoa.

Our edge of the world perspective delivers better results, with more strategic approaches and more ambitious creative thinking.

This has led us to be  named ‘New Zealand Advertising Agency of the Year’ by all major industry publications and the ‘Most Effective Agency’ in all of Asia Pacific by the APAC Effie Awards.

Our approach has taken us from Auckland around the world — Melbourne, Sydney, Los Angeles, New York, London and Tokyo — but we have never lost our connection to our roots.

We are committed to Aotearoa

Our Wellington office is our most significant demonstration of our commitment to Aotearoa.

We believe the businesses and organisations here are doing some of the most important work, and if we really want to work to create a better Aotearoa we have to be here, where these decisions are being made.

We are dedicated to supporting Te Whanganui a Tara

Our Wellington office will not be a satellite office — creative, strategic and business leadership that understand Wellington and put Wellington clients first are here on the ground.

We are supporting the creative community

Our physical space has been designed as a collaborative space, open to be used by the creative community, our clients and our partners. We have hosted events to foster the creative spirit in Wellington, and welcome anyone that would like to use our whare.

We honour Te Tiriti o Waitangi

Special Aotea is a rōpū within Special dedicated to honouring Te Tiriti o Waitangi, we support our clients to ground their mahi in te ao Māori, and invest in building our own capacity, and the capability within the industry.  

We want to make Aotearoa special

We believe that everything worth doing is worth making special.

‍