The first recruitment campaign, ‘Join a team you can count on,’ has begun rolling out around the country, building on the brand platform ‘Run Deep’. It highlights how the Defence Force achieves epic every day through teams of every size, shape, and scale, proving that nothing exceptional is ever done alone.

A rousing hero film, OOH and a multitude of social films were all crafted exclusively from authentic moments of NZDF teams in action, captured from the plains of Waiouru to the vast ice shelves of Antarctica.

From smaller moments to bigger missions, the campaign captures the power of people coming together. Every execution is designed to hero a different team within the NZDF, showing what can be achieved by two, to two hundred.