Special was named ‘the Most Effective Agency in New Zealand’ at the NZ Effies Awards crowning a dominant night by winning not just the ‘Agency of the Year’ title but also the prestigious ‘Grand Effie’ for Kiwibank ‘Reigniting NZ’s relationship with Kiwibank’. Winning ‘Best in Show’, ‘Agency of the Year’, 4 x Gold, 6 x Silver & 4 x bronze reaffirms Special as New Zealand’s leading agency for strategic and effectiveness thinking.

Winning ‘Best in Show’, ‘Agency of the Year’, 4 x Gold, 6 x Silver & 4 x bronze reaffirms Special as New Zealand’s leading agency for strategic and effectiveness thinking.

But not content to be named ‘the best agency in New Zealand’, Special’s case studies of client business success competed against the very best of the entire Asia-Pacific region – pitting the best work from a country with a population of just 5.5 million against the best work from a region with a population of 4.7 billion.

Most would say that’s simply not a fair fight, and you’d be right - Asia Pacific didn’t stand a chance...

“Special New Zealand swept both ‘Agency of the Year’ and ‘Independent Agency of the Year’, making it their second time achieving this impressive double win. Previously clinching ‘Agency of the Year’ in a joint win in 2021, the Independent agency has bested all agencies to come out on top this year.” – APAC Effies.

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