Over 4.3 million New Zealand account details are exposed to scammers. Yet when it comes to cyber crime, most of us don’t feel vulnerable. Because the stakes don’t feel personal.

‍

HOW EXPOSED AM I? is a campaign designed to get under your skin. Highlighting the 360 picture scammers can create of us through our digital footprint. Setting out to unsettle by showing how our everyday interactions with the internet can become sinister when viewed through the voyeuristic lens of a scammer.

‍

An unsettling launch film leads to a bespoke digital tool that analyses your own digital footprint against a growing dataset of more than 73 billion leaked data points in real time. Presenting every user’s online presence as an intimate, unsettling look into what scammers could have access to – and a hyper-personalised case for why their own online security is important.

‍

Educational, engaging, emotive, the film and tool connected with a previously disengaged audience. Breaking industry standards for time spent on site, and for engaged interactions. The tool is now being used as an educational resource in universities, and has been praised and adopted by leading cyber security experts.

‍

Try the tool for yourself at HowExposedAmI.co.nz

‍