Halberg
The joy of discovery through movement
Halberg
The joy of discovery through movement
Founded by Kiwi Olympian Murray Halberg ONZ, MBE, in 1963, the Halberg Foundation ensures all young people, regardless of their ability, have an equal opportunity to enhance their lives through sport and recreation.
From providing equipment, helping young people find new sports and clubs, hosting national competitions, training educators nationwide, and fundraising – ‘Halberg’s’ work tirelessly to ensure no young disabled Kiwis are left on the sidelines of sport.
While the organisation was doing incredible things, the brand had become disparate and dated, and it felt removed from its core audience: the youth they serve.
A comprehensive new strategy re-positions Halberg, better connecting them with youth and delivering vibrancy and consistency across their broad communications remit.
An expansive new identity shifts the personality from ‘foundation’ to ‘club’ and from ‘exclusive’ to ‘many’.
Using cues from sports teams and active lifestyle brands, a modular design toolkit can assemble to create distinct visuals for various messaging needs: education, training, the much-celebrated Halberg Games or Halberg Awards.
The all-new logo mark is simultaneously a smile, open arms and a finish line. A suite of cheerful badges, medals and merchandise can be worn with pride by the youth who belong to the new ‘club’.
With this new identity, Halberg is set to become a well-loved brand that celebrates the joys of being active and engages young people with disabilities, their families, friends, and others throughout New Zealand.
